INEOS Automotive has announced a partnership with Buller Ski Lifts ahead of the 2023 winter season. Initially, INEOS Automotive will provide two Grenadier Station Wagons for use on the mountain, with plans for the fleet to grow over the course of the partnership.
- INEOS Automotive strikes partnership with iconic Victorian mountain resort, Mt Buller
- Grenadier 4X4 vehicles serving the mountain operations team with a rugged vehicle built for challenging alpine conditions
- INEOS Automotive to support year-round activities on Mt Buller
INEOS Grenadier
“The INEOS Grenadier is an uncompromising 4X4 built from the ground up, engineered to overcome all conditions – making it the perfect vehicle to take on the rugged and challenging terrain of Mt Buller,” said Justin Hocevar, Head of Region, APAC, at INEOS Automotive. “With best-in-class off-road capability, durability, and reliability, we’re confident it will become a dependable working tool for the team at the resort, wherever they are on the mountain and whatever the weather.”
“The partnership with INEOS Automotive will truly establish the Grenadier as the High Country’s workhorse,” said Noel Landry, General Manager of Buller Ski Lifts. “From helping us transport the snowmaking team in winter, to maintaining lifts and equipment in hard-to-reach alpine settings over summer, not to mention taking mountain bike riders up to our Australian Alpine Epic Trail – we love that this partnership helps us support those people who live, work and play on the mountain.”
For INEOS Automotive, the partnership embodies its ongoing commitment to sport, adventure and exploration, sitting alongside its existing global partnerships with the likes of the Mercedes AMG Petronas F1 team, INEOS Britannia sailing, All Blacks Rugby and the INEOS Grenadiers cycling team.
Visitors will be able to see the INEOS Grenadiers on the mountain during the official King’s Birthday weekend celebrations from 10 June 2023.
Order books for the Grenadier are open. To find out more about Grenadier prices, technical specifications and options, visit www.ineosgrenadier.com.
About INEOS Grenadier
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4×4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4×4 development and manufacturing.
Combining rugged British spirit and design with German engineering rigour, the Grenadier will be a truly uncompromising 4×4 built from the ground up. Engineered to overcome all conditions, it will provide best-in-class off-road capability, durability, and reliability to those who depend on a vehicle as a working tool, wherever they are in the world.
INEOS Automotive is a subsidiary of INEOS Group (www.ineos.com), a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 manufacturing facilities in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2019, INEOS had sales of circa $61bn and EBITDA of around $6bn.
To find out more about Grenadier, visit www.ineosgrenadier.com
Other INEOS Grenadier articles
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- INEOS Grenadier 4X4 closer to first sales in Australia
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About Mt Buller
An easy 3 hour drive from Melbourne, Mt Buller is the most accessible major alpine resort in Australia offering unique mountain escapes in all seasons. Winter guests love the mountain for its superb terrain, sweeping 360 degree views and picturesque alpine village nestled high in the snowline. The mountain nurtures winter Olympians, a rich snowsports culture and boasts dozens of superb bars and restaurants that make it the ‘home of Aussie Aprés’.
Crisp alpine air and a cool summer climate entices visitors for ‘green season’ experiences including sunset summit picnics, great walks, endless mountain bike trails and plenty of high country adventure. Mt Buller has the most on-mountain beds of any Victorian alpine resort and plenty of good reasons to stay up here for a night (or three). Discover the mountain of moments and start planning your escape at www.mtbuller.com.au.